Business is a concept, which filled into the brains of the Stone Age man, which took him a long way and made him to turn in to the modern man through civilization. Business is an organization, which provides products and services to society. The motive of a business is to earn profit while meeting the demands of the society. In today's business world, "the customer is the king". The producers intend whom the organizations should satisfy first by supplying his demands, not by supplying what.
The market is the media. There the process of buying and selling of goods take place. It can be through a shop, telephone, e-mail, Intern et or some other media. Today the society has changed for the better. In the gone by years businessmen did anything to get there profits, virtually killing the customer. However today it has changed dramatically and the customer has become the deciding factor. The businessmen supply products and services and earn a good profit by providing quality goods. Because of this, the customer is encouraged to come back to the supplier.
When you consider any sector such as banking, communication, transportation, insurance you will find them evolved and exist because of commerce. The banking sector could deal with their customer with utmost efficiency in order to make avail of facilities and benefits, to the customer. This can be interpreted as the customer oriented marketing to gain a high retention. If the customers are not provided with satisfactory services, they might find another alternative. If the customer does not turn to them there would be no profits. The business will soon turn into a loss and reaches its disastrous ending point. The existing business and organization should be more innovative and more courteous towards their customers. Then in reply the customer would enable to make better profits and the business would flourish.
Efficiency will direct the businessman to find more profits that could make the business prosper. It is said "Do it right the first time, every time, better the next time" for better profits. When we produce some product to the market for the first time it should be maintained in order to build a better relationship and a better rapport between the customers. If not the customer may deviate from the supplier. There are excepted standards maintained in business to produce goods of high quality. In
Globalization is another aspect or rather a trend in the business world today. The campaign of globalization has been effective due to the application of the brain of the electronic media and the technology. The Information Technology has become a major component in the business field. Presently almost every organization has been computerized. The computerized organizations are blessed with efficiency, accuracy, and quality has been receiving tremendous success in profit gaining making the work less tiring and interesting. If not for the information Technology, the organizations will be in a slow progress having thousands of accounts books and ledgers on the desks. The users of the "World Wide Web", Internet is on the top, It has become an important fact that the organizations should be updated with the fast changing world.
The customer could be satisfied to the utmost. In seconds, one could reach out to any part of the world, and maximum information could be obtained through web sites. Therefore, there will be tremendous expansion in the future capacities of business.
N-ko-ra returns
Nishan Shanaka Korala Gamage
writes to
Spontaneous Combustion
from Sri lanka
